Times Internet launched TimesDeal shortly after Rediff’s DealHoJaye in 6 cities. TimesDeal delivers the coupon both via email and SMS and also has a Cash on Delivery option. It’s worth noting that Indiatimes had already been in the couponing area for over 2 years through Active Deals and in the e-commerce sector through Indiatimes Shopping.
The Times Group will be expected to use their muscle in Television (Zoom, Times Now, ET Now, Times Movies HD, etc.), Radio (32 stations) & Print media (TOI, ET, Bangalore Mirror, Femina, Filmfare) besides online media (indiatimes.com, etc.) to promote their newly launched daily-deal site.
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