Groffr, a Mumbai based startup by IIM graduates, provides group offers primarily in real estate. Groffr also offers group deals in automobiles, travel, electronics and other high-value items including Helicopter rides! They have recently introduced Group Home Loans.
There’s a lot of buzz surrounding this very promising startup. Groffr acquired Mobstreet.in on March 15th this year. Groffr has also managed to get funding and reportedly turned down a buy-out by a major internet company. If SnapDeal is #1 in traffic, then we suspect Groffr to be #1 in trade terms with a whopping Rs. 115 crores in transactions – that is 15% higher than SnapDeal’s projected turnover for 2011. All this for a company that was floated in July 2010!
The Groffr team managed to get their target demographic right – young, IT/MBA professionals from top institutes earning high salaries – and got them into their network through online alumni network groups. So, if you’re into planned buying and ready to wait for a good deal as opposed to impulsive buying, Groffr is the place!
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