Posted on by Praveen |  Comment

Koovs, launched in December 2009 by a group of IIT graduates, were one of the early players in the Indian group-deals market. With no funding in sight, the management at Koovs are concentrating on the big cities with the action mainly around Bangalore, Delhi, Chennai and Mumbai. They also offer deals in Singapore.


They’re now pivoting towards the Products space with their Discount Shop section that solely concentrates on Electronics/Computer products. They’ve a small, but highly active facebook fanbase (17k). Koovs will probably make a good choice for an acquisition in the over-crowded group-deal space. SnapDeal, are you listening?


  • # of facebook fans: 17,353
  • Alexa Global Rank: 16k
  • Alexa India Rank: 889


About Praveen

Co-founder at Wooplr.com. Check out my blogs at blog.wooplr.com
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  • Arjun

    Koovs has been funded; let’s see how they grow now!

    • Anonymous

      That’s right Arjun. benefitsPLUS has invested in Koovs.

      The question is when are we going to see consolidation happening in this space? It’s already been reported that SnapDeal is looking to buy 2 players in this space with US$ 2mil in their kitty (http://www.indiadealsites.com/255/snapdeal.html). So, we believe partnerships, mergers and acquisitions are inevitable.

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