SoSasta, a Kolkata based startup, was acquired by Groupon making it the Indian edition of the Chicago based e-commerce portal. They’re currently active in 11 cities nationwide. They recently launched a travel vertical in their site with an exclusive tie-up with Ginger hotels.
Groupon plans to focus on providing more local, hyper-targeted deals to subscribers. Groupon 2.0 (Groupon Now) is gaining momentum and will be launched soon in the US and other countries. Would they launch it in India simultaneously to try and garner some market share from SnapDeal?
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