SnapDeal

Posted on by Praveen |  Comment

Headquartered in New Delhi, Snapdeal was launched on February 4th, 2010, and is India’s #1 daily-deal site in India in terms of traffic. They now have a presence in 32 Indian cities and 4 countries outside India including Singapore & the US and are growing fast. They already have over a million subscribers and are adding a new subscriber every 4 seconds.

 

Although SnapDeal have been in the market for only just over a year, the reason for their stupendous growth can be attributed to the fact that they had entered the market on the back of strong established tie-ups with retailers from Jasper’s (the parent company of SnapDeal) already existing couponing business. And of course, they also advertised heavily online and in TV commercials (and still do!). Having already captured over 70% of the Indian market by transaction, they are now looking forward to acquire a couple of niche players. They’d already acquired Bangalore based startup Grabbon.com in June last year. Their estimated revenue for this year is $20MM.

 

It’s worth noting that the 400 employee strong SnapDeal team had overtaken the mighty Groupon in global alexa traffic rankings briefly! SnapDeal plans to enter more verticals too. The Getaways section in their already deals exclusively in travel/holiday deals. The parent company has other ventures – babyBOX.in & MoneysaverPrime.com.

 

  • #  of facebook fans: 341,242
  • Alexa Global Rank: 398
  • Alexa India Rank: 20

 

About Praveen

Co-founder at Wooplr.com. Check out my blogs at blog.wooplr.com
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  • Anonymous

    Not since Tata nagar, have I heard of such a marketing coup under the guise of a CSR initiative. The sheer amount of press coverage and articles online are overwhelming to say the least! SnapDeal has created a sensation of sorts although this isn’t anything new in marketing (most of the time done for getting cheap publicity). But, here is a case where there’s been some real positive value generated.

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